Observations From the HR Technology Show - Chicago Oct. 10-12
A Technology That Could Get Misused
I got a chance to discuss the praise and recognition needs of younger workers in the North American workforce with Beth Carvin of Nobscot Corporation. Beth was a presenter at the HR Technology Show and is CEO of Nobscot. (More on Beth in the next post)
We discussed how in today's talent pool, newer generation employees have gone through public education systems and other youth related groups (i.e., baseball leagues) where they are accustomed to receiving praise and accolades just for attending these events. With the generation of workers who are used to receiving ribbons, medals and trophies for even the most basic completion of an activity, workers today expect to receive greater levels of recognition even for doing just the bare basics of their job.
At the HR Technology show, vendors were on-hand selling these new recognition systems for this latest generation of workers. These on-line “attaboy” systems even provide tabs for one to enter kudos for a coworker. One conference attendee, a senior health care executive, told me that his firm now employs a recognition specialist. This individual is responsible for providing this type of pastoral care to their workforce. Their recognition specialist is even certified to provide this capability.
Given how heavily the ranks of middle management have been decimated over the last few decades, it is not surprising that large numbers of workers are not getting the recognition they deserve. When this recognition-lite environment is now houses so many newer workers that crave and need recognition on a constant basis, the need for recognition tools is actually increasing. While an entire generation of workers has grown up without the need for such praise, especially when one was simply doing the job one was hired to do, newer employees are undoubtedly going to require greater care and feeding lest they leave their employer.
It will be interesting to see how these new recognition systems play with certain kinds of organizations. For example, businesses with an up-or-out philosophy have never been short on providing positive and negative feedback to individuals based on their performance. Some of these firms, in fact, consciously seek out individuals who crave attention, validation and praise. In some of the largest management consulting firms, the ideal candidate is a Type-A personality with a little bit of a self-esteem issue. These people can be expected to work unbelievable hours, do a great job and come back hungry looking for more. Furthermore, these individuals want to be told what they've done well and what they haven't done well.
Sadly, too many firms offer too little feedback to their workforce. A common lament I heard at this show was that many firms are still struggling to give workers an annual evaluation. Worse, managers are still chafing as to the time and difficulty required of them to provide this essential feedback. Maybe these firms need some sort of recognition system as their managers lack the time or willingness to provide such to their workforce.
Slackers, no matter what generation of the workforce they come from, are just that slackers. No amount of recognition or rewards will turn some of these individuals into superstars. In fact, many employers would be hard-pressed to get a decent days work effort out of these individuals even with a lot of positive feedback. Several years ago, I witnessed one such individual on my son's Little League baseball team. This less than stellar player was assigned center field. When a ground ball got past him and went to the warning track, this player turned round pointed to the ball and announced for everyone in the stands to hear “Someone ought to go get that ball". Rather than being embarrassed at his lack of baseball playing expertise, this player chose to stand immobile and deflect his failure to others on his team. Sure enough, another outfielder came to pick up the ball that was only 15 feet behind the centerfielder. At the end of the game, the centerfielder was treated to the same drinks and desserts that the other players on his team received. Did he learn a lesson? No. Did he become a better player? No. Did he miss an important learning and growth opportunity? Yes.
When rewards and recognition are doled out to everyone they demean the efforts of the very best players or workers. Why should the best and brightest work so hard to receive only the same recognition, rewards and compensation of the mediocre? Rewarding incompetence or marginal behavior does nothing to improve the productivity of a U.S. worker or this country's competitive position in the global economy. If rewards are to be meaningful, and helpful to everyone involved, they must be tied to performance. Anything less is a joke.
The bottom line: recognition systems may actually become HR technology components for some companies. As such, enough of a marketplace may emerge to provide some modicum of success to those technology providers catering to it. However, in and of itself, this niche may not ever get widespread acceptance. We should expect to see though some ERP and other HR suite providers offer some of this functionality in their offerings over time.