Put the Twitter, IM, Phone and E-Mail On Hold and Read This Post
Maggie Johnson's new book, Distracted, might be something more VCs, software developers, geeks extraordinaire and self-important folks might want to read. In a nation full of Crackberries (those who take and check their Blackberries everywhere), this book may be too late for some but it could save others.
Maggie wrote a short piece for last week's BusinessWeek (see: "May We Have Your Attention, Please?", 6/23/2008) and this excerpt speaks volumes about the issue:
"Roughly once every three minutes, typical cubicle dwellers set aside whatever they're doing and start something else - anything else. It could be answering the phone, checking e-mail, responding to an instant message, clicking over to YouTube, or posting something amusing on Facebook. ...These distractions consume as much as 28% of the average U.S. worker's day, including recovery time, and sap productivity to the tune of $650 billion a year according to Basex, a business research company in New York City."
I was pleased to see this piece as I've often wondered about the business ROI of technologies like IM, Twitter, Facebook and countless other products. In their rush to tout the coolness of new technologies, few research firms ever really calculate the negative impact some of these technologies can have on corporate productivity.
Moreover, I've found it disturbing to have a meeting or meaningful business conversation with someone who is trying to win the multi-tasking Olympics. On a personal level, I resent it greatly when I'm paying a lawyer, accountant or other service person who isn't giving me or my business 100% of their time and attention. I also question the quality of the service provided from someone who never takes the time to give my problems the full, undivided and focused attention they deserve. Many problems cannot be solved in 3 second or 3 minute bursts. Maybe you think you can text a reply, read some emails, Twitter your latest GPS co-ordinates, order tonight's take out online, etc. and slip in my business in between it all but I don't want you working on my account.
Look at the problem this way. If you were buying a new car, would you want the factory workers doing all these activities while they're supposedly assembling your car's engine. No, you wouldn't. I recently had an impatient doctor try to pull this bad behavior in front of me and several family members. Since I don't suffer fools gladly, I called him on this unprofessional behavior and made him cut it out long enough for us to get straight answers to all of our questions.
Just yesterday, a client of mine admitted how good he felt when he took a week's vacation with his family and left most of his intrusive technologies at home. If you want a quality relationship with the people you love or do business with, you have to give them the attention they need/demand. Anything less is insulting or demeaning.
Let's get old school for a moment. When I need to solve big, complex problems, I turn off the phone, the television and even the iPod to focus my attention completely on the matter. I realize some problems just take more time to solve. Sometimes I even put a sign on my office door to remind potential interrupters that I'm preoccupied and unavailable short of a bonafide emergency. And, you know what? People understand that. It turns out that most of the interruptions people fire at me are neither important or urgent. They can wait.
I seriously doubt the rude, egocentric, self-important folks out there will read Maggie's book because it can't be parsed into a quick one line Twitter entry. That's a shame. But, here's hoping that some of you will fire off either this blog post or a copy of her book to those hopelessfully trapped in an attention-distracted (not attention-deficit or attention-overload) mode.
For those of you in a services profession, you and your peers really need to take heed. Inattention to clients and each other will not bode well for your firm. Just because hot technologies exist doesn't mean they don't need boundaries.
this blog cross-posted on Software Safari


